The 5-Step Fit Process


Watch our segment on TRUtv’s “Upscale with Prentice Penny”!

1. Interview

No two feet and no two runners are exactly alike. Finding the right shoe starts with knowing the athlete. Are you training for your first 5K or your 10th Marathon? Looking to lose weight or tackle your first obstacle race? Dealing with an injury? We can help with that too. Our fit specialists conduct a thorough interview to fully understand you and your running needs. Our goal is to present you with the best products that will benefit you the most during your training.

2. Static Analysis

Did you know that it’s common to have two different sized feet? Using our iStep digital foot scanner, our fit specialists will analyze your arch height and length, pressure distribution and your foot size – three important factors in properly fit running shoes.

Do you suffer from pain in your foot? Based on your digital scan, iStep can make an insole recommendation to alleviate foot discomfort.

3. Dynamic Analysis

Do you over-pronate? Supinate? Are you a midfoot striker? Our fit specialists will conduct a video gait analysis to determine what type of foot strike you have. By recording you run on a treadmill, we can show you in slow motion what level of stability you need.

4. Test Run

Our shoe wall can be intimidating. We carry over 100 models from 10 vendors. Our fit specialists will narrow down the best options and bring out a handful of shoes for you to try on. We want you to know how they feel, so take them for a spin outside or jump on a treadmill for a run. How else are you suppose to know how they feel?

5. Beyond Shoes

Finding a comfortable running shoe is just the first step towards having a great run, but proper socks, apparel and insoles can take your training to the next level. From setting up a new watch to training advice, our expert staff is here to answer any running related questions you might have.

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